Behavioral Intelligence for Higher-Ed Enrollment Growth
The Smartest Way to Expand Your Programs
Check on the SEPTEMBER promotion!
My Degree Online (MDO) Solution
Hey, Universities, colleges, and ESL programs!
We send you students who are already decided.
Not curious browsers. Not information seekers.
Students ready to enroll.
The Real Problem Isn’t Lead Volume
You get plenty of inquiries.
The problem is intelligence.
Most lead providers send anyone with a pulse and a postal code.
Your admissions team wastes time educating people who might be interested someday.
We do the opposite.
We filter 80% of traffic away.
Only enrollment-ready students reach you.
Admissions teams often waste time on unqualified leads due to poor tracking, lack of behavioral data, and inefficient routing, hurting application and enrollment rates.
🚫 Poor Lead Quality
Receiving prospects who don’t meet program requirements, aren’t in your target provinces, or have unrealistic expectations about online education.
🚫 Unpredictable Enrollment
Unable to forecast enrollment numbers accurately. Some programs over-enroll while others fall short of targets, making planning impossible.
🚫 Low Conversion Rates
Getting hundreds of inquiries but only 3-5% actually enroll. Your admissions team wastes time on prospects who aren’t serious about your programs.
🚫 Wasted Marketing Budget
Paying for leads that look good on paper but don’t convert. Your cost-per-enrollment keeps climbing while results stay flat.
The MDO Solution
Our Intelligent Enrollment System, combines 47 behavioral signs.
Three Stages. Real Results.
Predictive enrollment intelligence that transforms how you acquire students
✅ Stage 1: Intent vs Interest
Are they browsing or deciding?
We separate curious visitors from students ready to commit.
✅ Stage 2: Program Match
Do their goals align with your offerings?
We ensure career aspirations match your program outcomes.
✅ Stage 3: Personality Match
Do they know themselves well enough to choose right?
We verify self-awareness and program fit through personality assessment.
Behavioral Intelligence
Students are scored based on their behavior.
Fewer leads. Better conversations. Higher conversions.
We combine behavioral intelligence with paid media and conversion optimization to deliver high-quality student inquiries, scored and ready for admissions teams.
Check How Behavioral Works
🏆 Scoring tiers
| 🔥 Hot (180-200 points) Call immediately, high intent |
| ☀️ Warm (140-179 points) Strong follow-up priority |
| 🧊 Cold (80-139 points) Nurture sequence candidates |
| ❄️ Passive (20-79 points) Low priority follow-up |
| ⚪ Dormant (0-19 points) Archive or remove |
🔥 Hot lead (Score 187)
John Smith
- 8 min on Business page
- 3 return visits
- Completed personality quiz
- Downloaded the guide
- In target location
❄️ Passive lead (Score 45)
Sarah Jones
- 30 sec on homepage
- Filled form
- Never came back
- No engagement
- Outside target area
Geo-intelligence
Advanced technology meets enrollment expertise
Students in different regions think differently. Funding varies by location. Local job markets shape program choices.
Most lead providers ignore this. They send you anyone within driving distance.
We build geo-intelligence specific to your university’s draw area. Your leads come from students who understand your regional context, qualify for relevant funding, and match local career opportunities.
Every university’s geography is different. Every campaign reflects that.
Smart Matching
Our system auto-assigns the leads that match your requests and provides real-time notifications to your team.
⚡️ In Your CRM in 3 Seconds ⚡️
Good leads trapped in someone else’s system are useless.
Our API delivers qualified students directly into your CRM.
No downloads. No imports. No delays.
Speed matters in enrollment.
The MDO Funnel
Unique structure to provide certainty of better results.
What makes MDO unique
📈
Behavioral Analytics
Deep insights into prospect behavior patterns to continuously optimize qualification criteria and improve conversion rates.
🛡️
Partner access
Private access to transparent reporting on every lead delivered.
🔄
Flexible Monthly Contracts
Customizable lead volumes and program targeting based on your seasonal enrollment needs and budget requirements.
🌎 Real-World Impact
500 leads/month ➡️ 5% conversion rate ➡️ 25 enrollments
With MDO:
- You still receive 500 leads, but 200 can be in Hot/Warm scoring
- Those convert at ~15% = 30 enrollments
- And your team spends 60% less time on low-quality follow-up
156% Enrollment Increase
1200
leads monthly (before)
35
enrollments (2.9%)
480
intelligent leads (after)
89
enrollments (18.5%)
«We went from hoping to knowing.»
— Enrollment Director
Result: More enrollments with 60% fewer leads to manage.
Behavioral intelligence at a reduced price, check out this limited offer
What Our Partners Say
🗣️ «My Degree Online transformed our enrollment strategy. The leads are high quality, and students are well-prepared to apply.» – Director of Admissions, Partner College
🗣️ «In just six months, we increased enrollments by 32% after launching My Degree Online’s lead generation system.» – Enrollment Manager, Online University
Ready to Stop Hoping and Start Knowing?
Two paths forward:
Path 1: Continue Current Approach
Keep accepting any lead that shows interest.
Maintain 3-5% conversion rates.
Hope for better results.
Path 2: Work With Us
Receive only enrollment-ready students.
Achieve 12-15% conversion rates.
Know your pipeline.
3 pilot spots available this quarter with reduced rates. No long-term commitment required.
Questions? Send your inquiries to hello@mydegreeonline.ca